Let’s evaluate Magento 2 with SEO Functionality

seo and magento 2

No company can survive without a stubborn and uninterrupted flow of sales. IT Sales has got three basic channels to streamline the flow sales that is, PPC, Social Media Marketing, and Direct Sales through Voice calls and Mails. Among these three, the most effective and innovative is SEO as it offers not temporary but long term benefits as it generates organic sales leads. SEO was and is an innovative and inventive area of IT sector even today and has always remained endless process. Once you start a function and later you return back to the square one.

How will you optimize?

In this article, we will talk about SEO advantages of Magento2. A majority of the SEO team throughout the world try to solve a very simple question, “How to optimize?” once they get the answer of this question they come back with another question ‘Why to Optimize?’ Then there is followed a train of questions with all the available interrogative pronouns. Contents and the words used in the contents bring in miraculous results but at the same time how and when they are posted and placed create an overall optimization of a particular site. On the other hand, it is equally important to see on which platform a particular e-Store has been developed. The recently introduced Magento 2 has reduced the burden of SEO functionality to a greater extent in a number of ways. Following are the Magento2 SEO features

Custom URL for category pages:

Updating a filter or sorting options for category pages and simultaneously keeping the same URL is a tedious job so far as optimizing of a page is concerned. This hurdle is almost removed in Magento 2.

The option to preserve the same URL format for category pages when filtering options are used is well maintained in Magento 2.

XML Sitemap Improvements:

Now it is possible to set priority and frequency for each page type like products, categories, and CMS pages with Magento 2.The XML sitemap can be automatically added to the robots.txt file. xml sitemap magento

Rich Snippets:

Rich Snippets (a small region of re-usable source code, machine code, or text) can be said to be a core change in the Magento 2 SEO features. Now it is possible to add rich snippets in the Magento 2 default installation, without using any third-party extensions. As a result of this, it will be easier to use structured data for product pages and get better visibility in SERP (search engine result page) for major search engines like Google. rich snippet


In Magento 2 it is possible to edit the Robots.txt file right in the admin’s section under Stores > General > Design. robots for magento2

Schema Tags or Structure Data:

Schema.org has been added to Magento 2 as the default template. It would enable the SEO to evaluate particular page significance according to requirements.

Integrate Google Tag Manager:

Integration of Google Tag Manager can be added an advantage in Magento 2 Enterprise Edition along with Google Analytics tracking, e-commerce tracking, and AdWords.

Integrate Product Labels:

Now it’s easy to add Product Labels without any third-party extension.


The world of Technology is like the serene beauty of the morning sun. It always remains as fresh and blossoming as it was yesterday. You cannot change the freshness but you can add to it by some soulful colors of your intuition and divinity. Likewise, the Magento 2 will still remain more inventive and innovative platform which will always come with more flexibility and features.

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Comments (1)
  1. carolrobertjoan

    June 8, 2016

    Great post. Magento 2 has been upgraded with the latest fixes, features and security updates.

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