Reasons and Solutions to Shopping Cart Abandonment

prevent shopping cart abandonment

Shopping cart abandonment is one of the most common and widespread eCommerce problems online retailers across the globe are facing. Nothing hurts more when you bet your bottom dollar on SEO and PPC to bring customers to your cart and they did come but abandoned your cart without making a purchase.

Shopping cart abandonment can cost you a Fortune

Did you Know?

  • Cart abandonment is estimated to cost online merchants as much as $18 billion/year.
  • More than 80% of new visitors and 70% of returning visitors are not likely to visit your site in the next one month or so.

Before we move on to knowing what you can do to prevent shopping cart abandonment, let’s get to know the reasons why customers abandon purchases.

Major Reasons Why Shoppers Abandon Shopping Carts


5 Ways To Prevent Shopping Cart Abandonment?

Offer Free/Flat Shipping

Out of the 65% of customers who abandon a shopping cart, a Forrester study shows that more than 40% of those do that because of high shipping charges. 22% of customers do that as they feel betrayed, because these costs were not mentioned upfront.

Make the Shopping Cart Readily Accessible

Being asked to backtrack or to navigate to another page to view their shopping cart (the items they added earlier) comes as a bummer to customers. In order to make your shopping cart accessible, a viewable cart can be created that shows the list of items on the shopping cart. It’s upto you whether you permanently want it there or only when an item is added.

Simplify the Checkout Process

Customers are always on the lookout of a quick checkout process. They do not appreciate being asked to fill page after page of forms. If they are forced to do so, they will not hesitate to abandon the shopping cart and perhaps never to return again. You can provide an express checkout option to your customers that saves them the hassle to create an account to purchase goods.

Multiple Payment Options

Not having offered multiple payment options is another reason customer may abandon the shopping cart. Give your customers multiple payment options so that they can use their preferred mode of payment while making a purchase.

Make your eCommerce store Mobile Friendly

If your Magento eCommerce design doesn’t provide a smooth mobile experience to your customers, chances are that they will be least interested in making any purchases from your eCommerce store. Get your eCommerce store mobile ready from professional Magento Designer Which you must also provide your users an inordinate mobile shopping experience.

Conclusion- Make a User Friendly eCommerce Store

Keeping in mind the points above can help you prevent shopping cart abandonments Reduced shopping cart abandonments will lead to increased sales, customer retention and acquisition of new customers. In order to avoid these problems in the long run, you need to keep these points in mind while you get your eCommerce store developed. That’s why it’s quite important to choose a Magento development company that understands you and your users’ requirements.

Should you have any queries regarding any of these points or eCommerce store development Services, you can get in touch with us and we will be happy to answer your queries.

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Comments (9)
  1. Marjolein Koppelaar

    April 9, 2014

    Good article! And for the few visitors that still abandon I recommend using specialist tools for remarketing

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